{"id":17954,"date":"2025-12-09T21:35:49","date_gmt":"2025-12-09T20:35:49","guid":{"rendered":"https:\/\/www.io-te.dk\/?post_type=product&#038;p=17954"},"modified":"2026-07-25T23:40:19","modified_gmt":"2026-07-25T21:40:19","slug":"organic-matcha-reiro","status":"publish","type":"product","link":"https:\/\/www.io-te.dk\/en\/vare\/organic-matcha-reiro\/","title":{"rendered":"Matcha Reir\u014d | Organic | 2025"},"content":{"rendered":"<h4 style=\"text-align: left;\">Description | <span lang=\"ja\">\u8a73\u7d30<\/span><\/h4>\n<p>Reir\u014d is a finely balanced and silken smooth Matcha with a sweet and refreshing aftertaste that delicately lingers in the mouth long after its final sip. The tencha material is cultivated and produced by the Furukawa family in Gokasho, Uji, Kyoto, and consists exclusively of spring leaves hand-picked from 16-year-old Samidori tea trees during the year\u2019s first and only harvest in May 2025. The tea trees are shaded for 38 days prior to harvest and grown in the shizen-jitate style\u2014meaning they are allowed to grow in their original, natural form\u2014a traditional and exceptionally demanding cultivation method, particularly when grown by organic farming methods.  <\/p>\n<p>The Furukawa family has through multiple generations specialised themselves in authentic Uji matcha and tencha production with a history of growing and producing tea in Gokasho dating back to the late Edo period. Their relatively young Samidori tea garden is the first of their tea gardens to be converted to 100% organic farming \u2013 a very rare sight within the contemporary Japanese high-end matcha industry as conventional farming methods, allowing more intensive fertilising strategies, continue to dominate<em>.<\/em> <\/p>\n<p>At io, we are honoured to be able to support Furukawa Seicha\u2019s efforts to promote authentic Uji tea \u2013 free of agrochemicals. With Reir\u014d we could not wish for a finer example of how organic farming principles indeed are fully capable of cultivating leaf material of the most uncompromising quality. suitable for both <em>usucha<\/em> and <em>koicha.<\/em>  <\/p>\n<hr>\n<h4 style=\"text-align: left;\">Tea trees | <span lang=\"ja\">\u8336\u6a39<\/span><\/h4>\n<p><strong>Cultivar:<\/strong> Samidori<\/p>\n<p><strong>Age:<\/strong> 16 years<\/p>\n<p><strong>Elevation:<\/strong> 15m above sea level<\/p>\n<p><strong>Skygge:<\/strong> overd\u00e6kket 38 dage f\u00f8r h\u00f8st<\/p>\n<p><strong>Fertilising:<\/strong> Rape seed oil cake, fish cake (tuna and bonito)<\/p>\n<p><strong>Cultivation method:<\/strong> certified organic (read more about organic and natural farming <a href=\"https:\/\/www.io-te.dk\/en\/organic-and-natural-farming\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">here<\/span><\/a>)<\/p>\n<p><strong>Harvest:<\/strong> hand-picked May 21st 2025<\/p>\n<h4 style=\"text-align: left;\">Production method | <span lang=\"ja\">\u88fd\u8336\u65b9\u6cd5<\/span><\/h4>\n<p><strong>Steaming:<\/strong> medium (<em><\/em><em>futs\u016bmushi<\/em>)<\/p>\n<h4 style=\"text-align: left;\">Producer | <span lang=\"ja\">\u751f\u7523\u8005<\/span><\/h4>\n<p style=\"text-align: left;\">Yoshitsugu &#038; Mizuho Furukawa<\/p>\n<h4 style=\"text-align: left;\">Origin | <span lang=\"ja\">\u7523\u5730<\/span><\/h4>\n<p>Uji in Kyoto, Japan<\/p>\n","protected":false},"excerpt":{"rendered":"<h4><span lang=\"ja\">\u62b9\u8336 \u73b2\u74cf<\/span><\/h4>\n<h5>Hand-picked organic matcha of the finest quality grown and produced by the award-winning Furukawa family in Gokasho in the very heart of Uji.<\/h5>\n<h5>Fresh and verdant spring-like notes unfold alongside elegant sensations of sweetness and umami in a silken-smooth body, naturally lingering as a delicate aftertaste long after the final sip.<\/h5>\n<h5>Harvested in May 2025 after 38 days of traditional <em>tana<\/em> shading from a single garden of naturally grown <em>(shizen-jitate)<\/em> tea trees of the classic Kyoto cultivar, Samidori.<\/h5>\n<p><em style=\"font-size: 20px;\">avocado \u2013 white chocolate \u2013 spring forest<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8003\" src=\"https:\/\/www.io-te.dk\/wp-content\/uploads\/2021\/02\/oeko-labels_io_ny_lavres-3.png\" alt=\"\" width=\"300px\" height=\"auto\"><\/p>\n<h5>kr. 450,00<\/h5>\n","protected":false},"featured_media":23717,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[203,103,370,191,211],"product_tag":[130],"class_list":["post-17954","product","type-product","status-publish","has-post-thumbnail","product_cat-furukawa-seicha-uji","product_cat-matcha-tea","product_cat-new-arrivals","product_cat-tea","product_cat-organic-farming","product_tag-matcha-en","first","instock","taxable","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.io-te.dk\/en\/wp-json\/wp\/v2\/product\/17954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.io-te.dk\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.io-te.dk\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.io-te.dk\/en\/wp-json\/wp\/v2\/comments?post=17954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.io-te.dk\/en\/wp-json\/wp\/v2\/media\/23717"}],"wp:attachment":[{"href":"https:\/\/www.io-te.dk\/en\/wp-json\/wp\/v2\/media?parent=17954"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.io-te.dk\/en\/wp-json\/wp\/v2\/product_brand?post=17954"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.io-te.dk\/en\/wp-json\/wp\/v2\/product_cat?post=17954"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.io-te.dk\/en\/wp-json\/wp\/v2\/product_tag?post=17954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}